FINAL FODC A4 Enterprise Week Booklet Feb 19 (1)

7 Enterprise Week 4 - 8 March 2019 Don’t Miss Events Event Getting Smarter with Tourism: Understanding market trends and targeting the high-spend visitor Date Tuesday 5 March Time 1.00pm - 5.00pm Venue Fermanagh Suite, Lough Erne Golf Resort Dr Peter Bolan, Director of International Travel & TourismManagement at Ulster University, will lead this interactive and thought provoking session covering the importance of planning for sustainable tourismwith con- sideration for how to minimise the impacts of over-tourism. Looking at market trends in relation to visitor expectations and experience, we will explore how to capture the high spend visitor from established markets such as North America to newer emerging markets such as China. The session will include global examples of best practice. Peters’ research interests and specialisms include film and media applications in tourism. He engages regularly in consultancy work with industry and works closely with local community and business networks. He is currently chair of a Northern Ireland Food Tourism network for the Causeway region, and sits on the committees of the North Coast Armada Connection Group and the Destination Management and Event Delivery Committee for the Irish Open Golf Championship. Peter writes for a number of business and industry trade publications and is the tourism commentator for Hospitality Review NI. He is a regular speaker at tourism industry events, conferences and workshops. (Networking Lunch on arrival at 1.00 pmwithWorkshop to commence at 2.00 pm) For further information or to book your place contact Email Tourismdevelopment@fermanaghomagh.com Tel 0300 303 1777 Ext 21207