FINAL FODC A4 Enterprise Week Booklet Feb 19 (1)

8 Enterprise Week 4 - 8 March 2019 Digital for Business Event Boosting Your Online Visibility With Video Content Date Wednesday 6 March 2019 Time 10.00am – 12.30pm Venue Omagh Enterprise Centre, Omagh A masterclass session in the art of creating compelling short form (1-2 min) video content using a mobile device and free digital editing and filmmaking apps. You will learn how to create content that grabs the attention of audiences who have short attention spans and view content via social networks on mobile devices. At this session, you will learn how video can help increase your presence. We will look at lot of free and paid for tools which businesses can use to create great video content. Event focus will look at: Session will be delivered by Niamh Taylor – Managing Director at Digital Twenty Four. Event EmailMarketingMasterclass –Howtodoemailmarketing the rightway Date Thursday 7 March 2019 Time 6.00pm – 8.00pm Venue Fermanagh House, Enniskillen Mailchimp is the go-to web application for building great email campaigns and creating a strong and lasting bond with your clients. This masterclass session will show you how to set up your account, import existing client lists, create sign-up forms and manage your lists. It will serve as a best practice guide for existing users or a fantastic fast track course for those new to email marketing. You’ll learn how to put together your own company templates and understand the reporting features of Mailchimp. Email marketing is a fantastic customer retention tool for retail and ecommerce businesses. At this event, delegates can get to grips with email, including: Session will be delivered by Emma Gribben – Associate Digital Director at Digital Twenty Four. • Using mailchimp for FREE or paid platform • Designing visually compelling campaigns • Developing a customer contact strategy • Identifying opportunities from testing • Managing your email lists • Video tools, apps and editing • Tips for creating better video • How to optimise video • Sharing your video with your audience