2022-2032 Vistitor Experience Development Plan

Aspiring At the early stages of developing their visitor experience in relation to other destinations. Need for a clear vision and clear shared plan for supporting infrastructure delivery to capitalise on investment. Need for collaboration across operators, investors, owners and the community. Large number of assets (particularly environmental) and evidence of bottom up action. Pioneering Recognises the opportunities and assets available but requires further development. Capitalising on investment with one off projects but requires further coordination. Innovating around economic opportunities for the area with number of strong leaders in local government and community. Omagh and The Sperrins is here Needs: Vision; Collaboration; Governance structure Limitations: Capacity; lack of infrastructure investment; International presence and accommodation provision Progressing Vision in place and collective ownership to deliver in place to coordinate tourism investment. Has capitalised on assets but needs long term planning to ensure sustainability and identify growth opportunities. Enhancing Identification of market led products of appeal and a targeted Out of State (OOS) marketing plan. Driven by customer appeal and visitor trends such as sustainability and access to the outdoors at a range of levels. Fermanagh Lakelands is here Needs: Recognition of change; Aligning under opportunities; Better coordination; Shared delivery under experiences; Partnership working. Limitations: Appetite for change; Innovation; Transition to sustainable practices. It is important to establish the unique needs and limitations of each proposition so that this Plan can ensure that the proposals to enhance the visitor experience are realistic, evidenced and tailored to the needs of each. There is a strong existing offer across both that facilitates access to nature based assets and celebrates the characteristics of the landscape. 2.0 Where are we now? 2.1 One District/Destination - Two Propositions 12 Fermanagh Lakelands & Omagh and The Sperrins The Fermanagh and Omagh district has two distinct visitor propositions: ‘Fermanagh Lakelands’ and ‘Omagh and The Sperrins’. Whilst both are located in the same district, the two propositions are at very different stages of their destination maturity. The below destination maturity model demonstrates where each is on its journey.