2022-2032 Vistitor Experience Development Plan

Proposed Destination Hubs Are: ❏ South of Lisnaskea to Crom Estate ❏ Belleek/Castle Caldwell ❏ An-Creagán ❏ Gortin Glens ❏ Marble Arch Caves/Cuilcagh/Belcoo; ❏ Killadeas/Lisnarick/Kesh area (includes Castle Archdale) These align with potential tourism hubs as defined by the Local Development Plan. “By focusing on developing tourism hubs, there could be a catalytic effect for everyone to benefit from.” Participant at the Business Workshop, 2021. Castle Archdale, Hub Enniskillen Destination Town UNESCO Global Geopark hub Gortin Glen Hub Omagh Destination Town South Sperrins Hub Destination Hubs - creating a holistic visitor experience Recognising a hub and spoke approach to delivering wraparound service Fermanagh Lakelands & Omagh and The Sperrins The VEDP recommends implementing a hub and spoke approach to facilitating and improving the quality of visitor experience and servicing around current hero products and service towns. The suggested hubs have been identified to support existing critical mass and manned experiences, building on current successes of the propositions and identified service gaps. The hubs should provide everything the visitor needs - access to transport, visitor information, visitor servicing provision and a supporting night time economy. This should be supported through well trained staff knowledgeable in the area and who act as ambassadors for the destination. By developing key hub sites opportunities are established to align with wider placemaking plans. This approach should be supported by the implementation of wayfinding and interpretation signage that connects and enables the visitor journey. There are 3 tiers of hubs suggested; ● Destination Towns ● Experience Hubs ● Secondary Hubs This is an established model for managing visitor flow and can be seen in the success of the Wild Atlantic Way, both in encouraging visitor movement and extension of stay and also private investment in new products, services and experiences. Belleek Lisnaskea Irvinestown Destination Towns Experience hubs Secondary hubs 19