2022-2032 Vistitor Experience Development Plan

Before COVID-19, global travel and tourismwas already undergoing a major shift from celebrating tourism as an isolated growth goal to tourism as an integrated means and resource to contribute to better societies and communities. A renewed focus emerged on alleviating negative impacts of tourism and inviting tourists themselves to make more conscious and responsible, sustainable travel choices. Globally, t his shift now seems to be accelerating, with a growing awareness of the general issues of tourism and an urgency in gearing up on destination planning and development as we aim to “build back better” and sustainably. A renewed enthusiasm to travel A key driver for the enthusiasm for travel is the‘ quest for newness’. Expedia highlights that travellers are craving the experience of new places and cultures: ● Immerse themselves in a destination that’s entirely different from their day-to-day (19%) ● They want to step outside their comfort zone (22%) ● Attending a local music event (14%) ● Seeking out off-the beaten-track experiences and destinations (23%) ● Experimenting with local delicacies (31%) ● Trying new foods (40%) A World Less Travelled From Sights to Safe Havens Non Touristic Tourism As travel becomes a more limited luxury, hybrid solutions with a mix of physical and digital attendance will increase, not only because of pandemic deliberation, but also financial and environmental concerns of companies. Not only escaping the office, but also the city and the crowds. We are looking for places that provide space to feel safe, yet also allow for quality time with those closest to us. Formerly popular touristic hotspots could see a decrease, while this may also give way for new destinations or neighbourhoods to rise in popularity. More people want to be embedded into the heart and soul of a place when they visit, and that means becoming a ‘temporary local’. Temporary locals want experiences that mean they get a real feel for a place, its culture, its ways of working and really embed themselves into that community. 3.5 Evolving Trends 28 Fermanagh Lakelands & Omagh and The Sperrins