2022-2032 Vistitor Experience Development Plan

Commitment to investment In order to return to growth and gain greater market share, it is critical that Northern Ireland is in a position to compete with the ROI and other tourism destinations. As a comparison, Failte Ireland will have invested 126 million Euro in visitor facilities between 2016 and 2022 with a further 146 million investment planned between now and 2030. A commitment to investment and creative interventions that carry sustainable principles at their core will be key to unlocking the potential of the full region, allowing the visitor to understand the beauty and sensitivities of the diverse landscapes, flora and fauna and the role they have played in the lives of the local communities. 3.7 Where can we learn from? Fermanagh Lakelands & Omagh and The Sperrins New projects should not only contribute to the tourism objectives of the council, but also deliver on the 10X Economy objectives of green growth, a balanced regional economy and an inclusive economy Insight into the ROI market states that the most important factor in choosing a destination was “easy access to mountains and the water which offered a break from the routine”. The availability of good hotel accommodation was a second most important factor. These are all factors that the region has the potential to take advantage of. 31