2022-2032 Vistitor Experience Development Plan

Fermanagh and Omagh will be globally recognised as an exemplar regenerative tourism destination; a place where visitors become temporary locals, immersed in our rich natural and cultural heritage, and where local people, communities and businesses are supported through inclusive growth and collaboration PRIORITIES VISION DEVELOPMENT AREAS VISITOR To ensure that the district provides compelling reasons to visit, delivering world class experiences and attractions ENVIRONMENT To ensure a commitment for regenerative growth and a shared stewardship of the environment AGRI-FOOD TOURISM STORIES AND LEGENDS BECOME A TEMPORARY LOCAL UNEXPLORED CORNERS FUZZY BOUNDARIES CONNECTING TO THIS PLACE RESPONSIBLE TOURISM WELLBEING AT THE HEART ACTION THEMES Governance and management of implementation Developing a clear and consistent message Enabling Industry 4.7 Plan Framework 50 Fermanagh Lakelands & Omagh and The Sperrins INDUSTRY To ensure that the district supports and enables regenerative growth that is focused on increasing quality of visitor experience and length of stay COMMUNITY To ensure our communities become ambassadors for the destination and embrace our visitors with a warm welcome. Supported through delivery of benefits in jobs and revenue Enhancing the Visitor Experience Enabling a Sustainable Future Enabling Insights and Intelligence