2022-2032 Vistitor Experience Development Plan

54 Fermanagh Lakelands & Omagh and The Sperrins Developing a clear and consistent message Ref Actions Recommended Best Ideas to Achieve Y1-2 Y3-6 Y7-10 2.1 Conduct a brand review Identify role and hierarchy of brands and establish opportunities for clear and consistent messaging 2.2 Utilisation of simpleview platform Integration of TxGB and itinerary planners among other online opportunities related to this platform 2.3 Develop annual and 3 year integrated marketing plans Compelling Communications - Delivering consistent, connected and motivating communications that build knowledge of what the destination has to offer and clear reasons to visit 2.4 Development and promotion of 48-72 hour propositions Developing packaged and bookable itineraries - aligned to the hub locations 2.5 Continue to build on material bank of photos, videos and presentations, elevator pitches and stories. Utilise and grow asset banks and shared resources, also leveraging opportunities through the Tourism Ireland, TourismNorthern Ireland and Failte Ireland shared asset management portal