2022-2032 Vistitor Experience Development Plan

Fermanagh Lakelands & Omagh and The Sperrins Enabling industry Ref Actions Recommended Best Ideas to Achieve Y1-2 Y3-6 Y7-10 3.1 Development and delivery of training needs and implementation plan Provide support with building capacity in industry and considering alternative ways of working. Facilitate access to the HATS (Hospitality and Tourism Skills) network for industry. Identification of skills gaps and development of associated plan, to include attracting employment talent to the area Develop a network of facilitated visits across local industry to inspire and take collaborative learnings, eg The Burren EcotourismNetwork. Customer Service Excellence Training - Enabling consistency across visitor experience and welcome that visitors associate with the destination. 3.2 Implement mentor support programme Develop and deliver a tailored tourism programme that facilitates access to business mentors under key strands of need. 3.3 Enhance and develop digital skills of industry Support industry in becoming online bookable and also developing digital marketing skills - maximising conversion, creating the conditions through which compelling and connected short break propositions (accommodation, attractions and experiences) are easily accessed and purchasable 3.4 Facilitate partnership marketing with local hospitality and tourism businesses through a series of networking events Establish opportunities for cross promotion and leveraging support available through Council, TourismNorthern Ireland and Tourism Ireland - facilitate a localised Meet the Buyer event. 3.5 Support existing service providers with experience development programmes Support existing service providers to deliver more visitor experiences, including ‘on water’ experiences and encourage additional small enterprise around water transport using existing and new navigation infrastructure. 3.6 Development and implementation of evening economy action plan Provision of a supportive policy environment and opportunities presented to private business investment, including review of Purple Flag status 55