2022-2032 Vistitor Experience Development Plan

NI Experience Needs Accommodation Needs Fermanagh Lakelands Omagh and The Sperrins Aspiring Families Activity driven across full age range Value and flexibility - more open to self catering options Currently sustaining needs Limited range of offering both experience and accommodation Natural Quality Seekers Gentle activities Quality is important more focus on hotel accommodation Currently sustaining needs Limited range of suitable accommodation offering Short Break Enthusiasts Driven by engagements to people, culture, and quality of food. Can be driven by events and seek to wrap around activities Hotels/quirky accommodation Gaps in night time economy Limited range of offering both experience and accommodation Comfort Seekers Driven by nature, culture and authentic engagements, aware of sustainability in decision making process Quality hotels/quirky accommodation Gaps in night time economy Limited range of offering both experience and accommodation ROI Experience Needs Accommodation Needs Fermanagh Lakelands Omagh and The Sperrins Active Maximisers Family friendly packed itineraries Family friendly Gaps in night time economy Limited range of offering both experience and accommodation Indulgent Relaxers Driven by quality of food, drink and ability to indulge in immersive experiences Good quality large hotels that offer 'pampering' Gaps in night time economy Limited range of offering both experience and accommodation Open Minded Explorers Natural environment and scenic attractions. Driven by culture and unique experiences. Food is a high motivator to visit High quality accommodation that meets perceptions of value for money - although will pay for quality Potential to be driven by cultural events/festival activity Good natural environment but limited quality authentic food provision currently GB Experience Needs Accommodation Needs Fermanagh Lakelands Omagh and The Sperrins Culturally Curious Meeting the locals, exploring the place and broadening their minds. Different but not difficult soft adventure, including walking and boating experiences Hotel driven Currently sustaining needs but opportunities for growth Good natural environment but limited accommodation provision Social Energisers Partying, meeting other tourists, experiencing adrenaline filled adventures and activities or places with a 'wow' factor Quirky accommodation Lack in night time economy offer Limited provision currently, some development at Gortin currently Germany Experience Needs Accommodation Needs Fermanagh Lakelands Omagh and The Sperrins Culturally Curious Living historical stories, active nature Value driven although will pay for quality - like shoulder season opportunities Currently sustaining needs but opportunities for growth Good natural environment and stories via the Folk Park but limited accommodation provision Great Escapers Place value on enabling visitor services Value driven although will pay for quality - like shoulder season opportunities Currently sustaining needs but opportunities for growth Good natural environment but limited accommodation provision USA Experience Needs Accommodation Needs Fermanagh Lakelands Omagh and The Sperrins Culturally Curious Soft adventure, easily accessible, personalised experiences & niche products quality at perceived value costs- tendency to be offer driven but will stay on shoulder seasons Currently sustaining needs but opportunities for growth Good natural environment and strong diaspora connections but limited accommodation provision Social Energisers Landscape, heritage and culture driven Driven by out of peak offers Gaps in night time economy Limited provision currently, some development at Gortin currently Niche markets Golf & Angling Quality and provision to suit the niche activity needs Currently sustaining needs but opportunities for growth potential for focus on angling offering current focus and push development and growth opportunities XII How are we meeting market needs? 67 Fermanagh Lakelands & Omagh and The Sperrins