2022-2032 Vistitor Experience Development Plan

V VISITOR To ensure that the distination provides compelling reasons to visit, delivering world class experiences and attractions. I INDUSTRY To ensure that the destination supports and enables regenerative growth that is focused on increasing quality of visitor experience and length of stay. C COMMUNITY To ensure our communities become ambassadors for the destination and embrace our visitors with a warm welcome. Supported through delivery of benefits in terms of jobs and revenue. E ENVIRONMENT To ensure a commitment for regenerative growth and a shared stewardship of the environment. V I C E The VICE sustainable tourism development framework aims to identify the needs, profiles and opportunity areas for visitors, the impact on businesses and industries, involve and support local communities and sustain the environment through four priorities. These priorities have underpinned the development of the VEDP for Fermanagh Lakelands & Omagh and The Sperrins. The framework is a widely adopted development strategy that provides a commitment to and delivery of a sustainable approach to tourism, utilising place based research and people centred engagements. It provides the basis for development of a regenerative tourism approach for the Fermanagh and Omagh destination. 9 1.5 VICE Sustainable Tourism Development Framework Fermanagh Lakelands & Omagh and The Sperrins